Coca-Cola Major Changes: Use 100% Recycled Plastic to Create the Bottle

Coca-Cola announced a major change this week that will affect some of its product lineup. No, you don't have to worry about the company re-adjusting its beloved soda formula, just like the "New Coca-Cola" tragedy in the mid-1980s. Instead, as part of a broader effort to be more environmentally friendly, the soda giant said it plans to start using 100% recycled plastic for its bottled products in certain areas.
The shift to 100% recycled plastic will not happen overnight. The initiative will start with the launch of new 13.2 oz bottled Coke, Diet Coke, Zero Coke and other Coke flavors in several Northeast states, Florida and California later this month.
Since then, the company's popular 20-ounce bottles, which will include the Coke variety and its Dasani brand of reference water, will switch to 100% recycled plastic in California, New York and Texas in the coming months.
Coca-Cola's move is part of the company's "Waste-Free World" program launched in 2018. According to the plan, the company's goal is to make Coca-Cola packaging 100% recyclable by 2025. The plan also calls for the use of 50% recyclable materials in all its bottles and cans by 2030.
"Given our scale and resources, we are aware of our unique opportunities and clear responsibilities to make positive changes in the global plastic crisis, bringing us closer to our ambitious "waste-free world" goal," Coca-Cola Vice President Alpa Sutaria, General Manager and General Manager, said in a press release. "Plastic is a valuable packaging resource, and these innovations in the United States represent meaningful actions, not only focusing on the contents of the bottle, but also focusing on the innovation of the bottle itself," Sutaria added.
Coke products made of 100% recycled plastic will have a message written on the bottle cap, suggesting that customers recycle the PET bottle after consumption. Coca-Cola's plan is clearly a step in the right direction, because the company's history of environmental friendliness is not optimistic. For example, the company was named the worst plastic polluter on the planet by an environmental monitoring organization in 2018 and 2019.
The companies most frequently found in brand audits-Coca-Cola, Nestlé, and PepsiCo-most of the solutions to the plastic crisis are wrong, highlighting voices from outside the consumer goods industry demanding accountability and calling for the end of disposables How important plastic is. In the list of the most polluting companies, some of the world's most famous brands have once again appeared.
The good news is that Coca-Cola has finally begun to take specific measures to solve some of its long-term problems.